Abstract
In 1999 the Mexican Board of Tourist Promotion (mbtp) was created as a representative organism of the Mexican government with the view of supporting the promotion of the national touristic industry, and its creation may be seen as a result of a series of mechanisms to learn public administration. In this sense, this article tries in researching how the creation of mbtp can be interpreted as an instance of said critical processes of learning associated to the establishment of a new public organization. The approach is focused on the process of creating a new public agency in a society undergoing transformation, according to an institutional perspective on the basis of the normative, cognitive and regulations institutional spheres.
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