Keywords
indigenous
integrative perspective
entrepreneurship
craft promotion
How to Cite
Abstract
This research presents an analysis of the Business Identity carried out in Purépecha artisan enterprises, through 10 semi-structured interviews applied in depth, through convenience and snowball effect sampling. For the data analysis, an integration of approaches based on capabilities and cultural dimensions was used. It was concluded that to improve the quality of public policies, it is necessary to align them in accordance with the producers’ business identity, which is related to the social and cultural context. We also contribute to future research on enterprises by integrating the qualitative variables used in the analysis.
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