Cómo citar
Resumen
La imagen y sus antecedentes son relevantes en los destinos turísticos. Este trabajo analiza en Cozumel, sitio turístico con espacios naturales protegidos, la influencia de la imagen y la motivación sobre la satisfacción y las intenciones de comportamiento. La investigación fue cuantitativa, transversal, no probabilística; como técnica de análisis se utilizó el modelado de ecuaciones estructurales. Los resultados muestran que la motivación de descanso y la imagen del destino influyen sobre la satisfacción y, a través de ella, favorecen las intenciones de comportamiento. Se sugiere publicitar las emociones y los sentimientos generados por la visita a los espacios protegidos de la isla.
Citas
Agyeiwaah, Elizabeth; Otoo, Felix Elvis; Suntikul, Wantanee y Huang, Wei-Jue (2019), “Understanding culinary tourist motivation, experience, satisfaction, and loyalty using a structural approach”, Journal of Travel & Tourism Marketing, 36 (3), Londres, Taylor & Francis, pp.1-19, doi: 10.1080/10548408.2018.1541775
Amaya, Carlos Mario; Sosa Ferreira, Ana Pricila y Moncada, Pedro (2017), “Determinantes de competitividad turística en destinos de sol y playa mexicanos”, Región y Sociedad, 29 (68), Hermosillo, El Colegio de Sonora, pp. 279-315.
Akamavi, Raphël Mohamed Elsayed; Pellmann, Katharina y Xu, Yue (2015), “Key determinants of passenger loyalty in the low-cost airline business”, Tourism Management, vol. 46, Ámsterdam, Elsevier, pp. 528-545, doi: http://dx.doi.org/10.1016/j.tourman.2014.07.010
Albayrak, Tahir y Caber, Meltem (2018), “Examining the relationship between tourist motivation and satisfaction by two competing methods”, Tourism Management, vol. 69, Ámsterdam, Elsevier, pp. 201-213, doi: https://doi.org/10.1016/j.tourman.2018.06.015
Almeida-Santana, Arminda y Moreno-Gil, Sergio (2018), “Understanding tourism loyalty: Horizontal vs. destination loyalty”, Tourism Management, vol. 65, Ámsterdam, Elsevier, pp. 245-255, doi: https://doi.org/10.1016/j.tourman.2017.10.011
Anderson, James y Gerbing, David (1982), “Some methods for respecifying measurement models to obtain unidimensional construct measurement”, Journal of Marketing Research, 19 (4), California, Sage, pp. 453-460, doi: https://doi.org/10.2307/3151719
Arnett, Dennis; German, Steve y Hunt, Shelby (2003), “The identity salience model of relationship marketing success: The case of nonprofit marketing”, Journal of Marketing, 67 (2), California, Sage-American Marketing Association, pp. 89-105, doi: 10.1509/jmkg.67.2.89.18614
Babin, Barry y Griffin, Mitch (1998), “The nature of satisfaction: An updated examination and analysis”, Journal of Business Research, 41 (2), Ámsterdam, Elsevier, pp. 127-136, doi: https://doi.org/10.1016/S0148-2963(97)00001-5
Ban, Natalie; Mills, Morena; Tam, Jordan; Hicks, Cristina; Klain, Sarah;Stoeckl, Natalie; Bottrill, Madeleine; Levine, Jordan; Pressey, Robert; Satterfield, Terre y Chan, Kai (2013), “A social-ecological approach to conservation planning: Embedding social considerations”, Frontiers in Ecology and the Environment, 11 (4), Washington, Ecological Society of America, pp. 194-202, doi:https://doi.org/10.1890/110205
Baloglu, Seyhmus y McCleary, Ken (1999), “A model of destination image formation”, Annals of Tourism Research, 26 (4), Ámsterdam, Elsevier, pp. 868-897897, doi: https://doi.org/10.1016/S0160-7383(99)00030-4
Barclay, Donald; Higgins, Christopher y Thompson, Ronald (1995), “The Partial Least Squares (PLS) approach to causal modeling, personal computer adoption and use as an illustration”, Technology Studies, special issue on Research Methodology, 2 (2), Berlín-New York, Walter de Gruyter & Co., pp. 285-309.
Baker, Dwayne y Crompton, Jhon (2000), “Quality, satisfaction and behavioral intentions”, Annals of Tourism Research, 27 (3), Ámsterdam, Elsevier, pp. 785-804, doi: https://doi.org/10.1016/S0160-7383(99)00108-5
Bigné Alcañiz, José Enrique; Sánchez García, María Isabel y Sánchez, Javier (2001), “Tourism image, evaluation variables and after purchase behaviour: inter-relationship”, Tourism Management, 22 (6), Ámsterdam, Elsevier, pp. 607-616, doi: https://doi.org/10.1016/S0261-5177(01)00035-8
Bigné Alcañiz, José Enrique y Andreu Simó, Luisa (2004), “Modelo cognitivo-afectivo de la satisfacción en servicios de ocio y turismo”, Cuadernos de Economía y Dirección de la Empresa, 1 (21), Ámsterdam, Elsevier Asociación Científica de Economía y Dirección de la Empresa, pp. 89-120.
Bigné Alcañiz, José Enrique y Andreu Simó, Luisa (2005), “Emociones del consumidor. Aplicación de la escala agrado-activación en la segmentación de visitantes de servicios de ocio y turismo”, Spanish Journal of Marketing ESIC, 9 (1), Melbourne, Esic Business y Marketing School, pp. 11-36.
Boley, Bynum; McGehee, Nancy Gard y Hammett, Tom (2017), “Importance-Performance Analysis (IPA) of sustainable tourism initiatives: The resident perspective”, Tourism Management, 58, Ámsterdam, Elsevier, pp. 66-77, doi: 10.1016/j.tourman.2016.10.002
Campón-Cerro, Ana María; Hernández Mogollón, José Manuel y Alves, Helena (2016). “Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain”, Journal of Destination Marketing & Management, Ámsterdam, Elsevier, 6 (3), pp. 252-266, doi: 10.1016/j.jdmm.2016.04.005
Castaño Blanco, José Manuel; Crego Díaz, Antonio; García Dauder, Dau y Moreno Sáenz, Alfredo (2003), “Aproximación psicosocial a la motivación turística: variables implicadas en la elección de Madrid como destino”, Estudios turísticos, núm. 158, Madrid, Ministerio de Energía y Turismo, pp. 5-41.
Chen, Ching-Fu y Tsai, Dung Chun (2007), “How destination image and evaluative factors affect behavioral intentions?” Tourism Management, 28 (4), Ámsterdam, Elsevier, pp. 1115-1122, doi: https://doi.org/10.1016/j.tourman.2006.07.007
Chi, Christina Geng-Qing y Qu, Hailin (2008), “Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach”, Tourism Management, 29 (4), Ámsterdam, Elsevier, pp. 624-636, doi: https://doi.org/10.1016/j.tourman.2007.06.007
Chin, Wynne (1998), “The partial least squares approach to structural equation modeling”, en George Marcoulides (ed.), Modern methods for business research, Mahwah, Lawrence Erlbaum, pp. 295-333.
Chin, Wynne y Newsted, Peter (1999), “Structural equation modeling analysis with small samples using Partial Least Squares”, en Rick Hoyle (ed), Statistical strategies for small sample research, California, Sage, pp. 307-341.
Cooper, Chris; Fletcher, John; Gilbert, David; Fyall, Alan y Wanhill, Stephen (1993), Tourism: principles and practice, Londres, Pitman Publishing Limited.
Conacyt (Consejo Nacional de Ciencia y Tecnología) (2019), “Áreas naturales protegidas del estado de Quintana Roo”, Ciudad de México, Conacyt, <https://bit.ly/2PvKOyC>, 25 de septiembre de 2020.
Cossío, Francisco José; Revilla, María Ángeles y Vega, Manuela (2019), “The tourist loyalty index: A new indicator for measuring tourist destination loyalty?”, Journal of Innovation & Knowledge, 4 (2), Ámsterdam, Elsevier, pp. 1-9, doi: https://doi.org/10.1016/j.jik.2017.10.003
Crompton, John (1979a), “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image”, Journal of Travel Research, 17 (4), California, Sage, pp. 18-23, doi: 10.1177/004728757901700404
Crompton, John (1979b), “Motivations for pleasure vacation”, Annals of Tourism Research, 6 (4), Ámsterdam, Elsevier, pp. 408-424, doi:https://doi.org/10.1016/0160-7383(79)90004-5
Cronin Jr, Joseph; Brady, Michael y Hult, Tomas (2000), “Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments”, Journal of Retailing, 76 (2), Ámsterdam, Elsevier, pp. 193-218.
Devesa Fernández, María; Laguna García, Marta y Palacios Pico, Andrés (2009), “Motivación, satisfacción y lealtad en el turismo: en el caso de undestino de interior”, Revista Electrónica de Motivación y Emoción, 8 (35), Castellón de la Plana, Universitat Jaume I de Castelló, pp. 149-170.
Duan, Yanling; Liu, Bing y He, Yan (2020), “Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon”, International Journal of Sports Marketing and Sponsorship, 21 (3), Leeds, Emerald Publishing Limited, pp. 409-425.
Falk, Frank y Miller, Nancy (1992), A primer for soft modeling, Akron, University of Akron Press.
Fornell, Claes y Larcker, David (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, 18 (1), California, Sage, pp. 39-50, doi: 10.2307/3151312
Giese, Joan y Cote, Joseph (2000), “Defining consumer satisfaction”, Academy of marketing science review, 1 (1), Ruston, Academy of Marketing Science, pp. 1-22.
Gnoth, Juergen (1997), “Tourism motivation and expectation formation”, Annals of Tourism Research, 24 (2), Ámsterdam, Elsevier, pp. 283-304, doi: https://doi.org/10.1016/S0160-7383(97)80002-3
Henseler, Jörg; Ringle, Christian y Sinkovics, Rudolf (2009), “The use of partial least squares path modeling in international marketing”, en Sinkovics, Rudolf y Ghauri, Pervez (eds.), New challenges to international marketing (Advances in International Marketing), Bingley, Emerald Group Publishing Limited, pp. 277-319, doi: https://doi.org/10.1108/S1474-7979(2009)0000020014
Hernández Sampieri, Roberto; Fernández Collado, Carlos y Baptista Lucio, Pilar (2014), Metodología de la investigación, Ciudad de México, McGraw-Hill Interamericana.
Hill, Nigel; Brierley, John y MacDougall, Rob (2001), Cómo medir la satisfacción del cliente, Ciudad de México, Panorama Editorial.
Huete, Raquel y Mantecón, Alejandro (2018), “El auge de la turismofobia ¿hipótesis de investigación o ruido ideológico?”, PASOS, 16 (1), Tenerife, Instituto Universitario de Investigación Social y Turismo/Universidad de La Laguna, pp. 9-19.
Inafed (Instituto para el Federalismo y el Desarrollo Municipal) (2010), “Enciclopedia de los municipios y delegaciones de México: Cozumel”, Ciudad de México, Secretaría de Gobernación, <https://tinyurl.com/yd23xrng>, 20 noviembre de 2020.
Johnston, Charles Samuel (2014), “Towards a theory of sustainability, sustainable development and sustainable tourism: Beijing’s hutong neighborhoods and sustainable tourism”, Journal of Sustainable Tourism, 22 (2), Londres, Taylor & Francis Online, pp. 195-213, doi: https://doi.org/10.1080/09669582.2013.828731
Kim, Jong-Hyeong (2017), “The impact of memorable tourism experiences on loyalty behaviors: the mediating effects of destination image and satisfaction”, Journal of Travel Research, 57 (7), California, Sage, pp. 856-870, doi: 10.1177/0047287517721369
Kim, Seehyung y Yoon, Yooshik (2003), “The hierarchical effects of affective and cognitive components on tourism destination image”, Journal of Travel y Tourism Marketing, Londres, Taylor & Francis Online, 14 (2), pp. 1-22, doi: 10.1300/J073v14n02_01
Lane, Bernard (2009), “Thirty years of sustainable tourism: drivers, progress, problems-and the future”, en Stefan Gossling, Michael Hall y David Weaver (eds.), Expert meeting on sustainable tourism; Sustainable tourism futures: perspectives on systems, restructuring and innovations, Nueva York, Routledge, pp. 19-32.
Lee, Tsung Hung y Jan, Fe-Hauh (2019), “Can community-based tourism contribute to sustainable development? Evidence from residents’ perceptions of the sustainability”, Tourism Management, 70, Ámsterdam, Elsevier, pp.368-380, doi:10.1016/j.tourman.2018.09.003
Lee, Say Wah y Xue, Ke (2020), “A model of destination loyalty: integrating destination image and sustainable tourism”, Asia Pacific Journal of Tourism Research, 25 (4), Londres, Taylor & Francis Ltd, pp. 393-408, doi: 10.1080/10941665.2020.1713185
López Guzmán, Tomas; Torres Naranjo, Mónica; Pérez Gálvez, Jesús Claudio y Carvache Franco, Wilmer (2017), “Segmentation and motivation of foreign tourists in world heritage sites. A case study, Quito (Ecuador)”, Current Issues in Tourism, 22 (10), Londres, Taylor & Francis Group, pp. 1170-1189, doi: https://doi.org/10.1080/13683500.2017.1344625
MacInnis, Deborah, Moorman, Christine y Jaworski, Bernard (1991), “Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads”, Journal of Marketing, 55 (4), California, American Marketing Association, pp. 32-53, doi: 10.1177/002224299105500403
Matos Cámara, Rafael Fabricio y San Martín Gutiérrez, Sonia (2012), “Análisis sobre la reputación de marca, las emociones y la confianza como formadoras de la satisfacción del turista”, Contaduría y administración, 57 (4), Ciudad de México, Universidad Nacional Autónoma de México, pp. 4-18.
Mehrabian, Albert y Russell, James (1974), An approach to environmental psychology, Cambridge, MIT Press.
Meng, Bo y Han, Heesup (2019), “Determinants of working holiday makers’ destination loyalty: Uncovering the role of perceived authenticity”, Tourism Management Perspectives, vol. 32, Ámsterdam, Elsevier, pp. 1-12, doi: https://doi.org/10.1016/j.tmp.2019.100565
Mohammad Alhaj Mohammad, Bashar Aref y Som, Ahmad Puad Mat (2010), “An analysis of push and pull travel motivations of foreign tourists to Jordan”, International Journal of Business and Management, 5 (12), Richmond Hill, Canadian Center of Science and Education, pp.41-50.
Mon, Mi Ei Ei (2015), “A study on factors influencing customer satisfaction towards XYZ International Airline in Yangon, Myanmar”, tesis de Master de Business Administration, Assumption University of Thailand, Thailand.
Morhart, Felicitas, Herzog, Walter, y Tomczak, Torsten (2009), “Brandspecific leadership: turning employees into brand champions”, Journal of Marketing, 73 (5), California, American Marketing Association, pp. 122-142, doi: 10.1509/jmkg.73.5.122
Nikjoo, Adel y Ketabi, Mahmoud (2015), “The role of push and pull factors in the way tourists choose their destination”, Anatolia, 26 (4), Londres, Taylor & Francis Online, pp.588-597, doi: https://doi.org/10.1080/13032917.2015.1041145
Nilnoppakun, Attama y Ampavat, Kreagrit (2016), “Is pai a sustainable tourism destination?”, Procedia Economics and Finance, 39, Ámsterdam, Elsevier, pp. 262-269, doi:10.1016/s2212-5671(16)30322-7
Nunnally, Jum y Bernstein, Ira (1994), Psychometric Theory, Nueva York, McGraw Hill.
Oliver, Richard (1997), Satisfaction A Behavioral Perspective on the Consumer, Nueva York, McGraw-Hill.
Oviedo García, María Ángeles; Vega, Vázquez, Manuela; CastellanosVerdugo, Mario y Orgaz Agüera, Francisco (2019), “Tourism in protected areas and the impact of servicescape on tourist satisfaction, key in sustainability”, Journal of Destination Marketing & Management, 12, Ámsterdam, Elsevier, pp.74-83.
Pasquotto, Milton Augusto; Monfort Barboza, Mariana y Oliveria Arruda, Dyego de (2012), “Elementos determinantes de la satisfacción del consumidor de servicios turísticos”, Estudios y perspectivas en turismo, 21 (5), Buenos Aires, Centro de Investigaciones y Estudios Turísticos, pp. 1244-1261.
Pizam, Abraham; Shapoval, Valeriya y Ellis, Taylor (2016), “Customer satisfaction and its measurement in hospitality enterprises: a revist and update”, International Journal of Contemporary Hospitality Management, 28 (1), Londres, Emerald Publishing, pp. 2-35
Prayag, Girish; Hosany, Sameer; Muskat, Birgit y Chiappa, Giacomo del (2015), “Understanding the relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend”, Journal of Travel Research, 56 (1), California, Sage, pp. 41-54, doi: 10.1177/0047287515620567
Ramesh, Vani y Jaunky, Vishal (2020), “The tourist experience. Modelling the relationship between tourist satisfaction and destination loyalty”, Materials Today: Proceedings, (en prensa).
Ringle, Christian; Wende, Sven y Becker, Jan Michael (2015), “SmartPLS3”, [Software], versión 3, Boenningstedt, SmartPLS GmbH.
Rodrigues, Jackson Renner; Carvalho, Carlos Eduardo y Santos, Xosé (2019). “Imagen percibida y lealtad en el turismo académico”, Anales de Geografía de la Universidad Complutense, 39 (2), Madrid, Universidad Complutense de Madrid, pp. 485-506.
Rothschild, Michael (1999), “Carrots, sticks, and promises: A conceptual framework for the management of public health and social issue behaviors”, Journal of Marketing, 63 (4), California, American Marketing Association, pp.24-37, doi: 10.2307/1251972
Sánchez Rebull, María Victoria; Rudchenko, Veronika; Martín, Juan Carlos (2018), “The antecedents and consequences of customer satisfaction in tourism: a systematic literature review”, Tourism and hospitality management, 24 (1), Opatija, Universidad de Rijeka, pp. 151-183
San Martín, Héctor y Rodríguez del Bosque, Ignacio (2008), “Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation”, Tourism Management, 29 (2), Ámsterdam, Elsevier, pp. 263-277, doi: https://doi.org/10.1016/j.tourman.2007.03.012
Sedetur (Secretaría de Turismo de Quintana Roo) (2020), “Indicadores turísticos enero-diciembre 2019”, Ciudad de México, Sedetur, <https://tinyurl.com/y7ahdbk6>, 19 de noviembre de 2020.
Sedetur (Secretaría de Turismo de Quintana Roo) (2018), “Indicadores Turísticos enero-diciembre 2018”, Ciudad de México, Sedetur, <https://tinyurl.com/ycd3wr5o>, 3 de diciembre de 2020.
Seidel, Gunter y Back, Andrea (2009), “Success factor validation for global ERP programmes”, ponencia presentada en la 17th European Conference on Information Systems, 8-10 de junio, Verona, Italia.
Serrano-Barquín, Rocío; Serrano-Barquín, Carolina; Panosso-Netto, Alexandre; Castillo-Néchar, Marcelino y González-Guerrero, Gandhi (2012), “Reflections on tourism, development and sustainability”, Tourismos: an International Multidisciplinary Journal of Tourism, 7 (2), Chios, University of the Aegean, pp. 343-358.
Setiawan, Heri (2018), “Effects of destination image, tourist motivation, service quality and perceived value on tourist satisfaction and loyalty”, Sriwijaya International Journal of Dynamic Economics and Business, 2 (3), Palembang, Fakultas Ekonomi Universitas Sriwijaya, pp. 225-236, doi: https://doi.org/10.29259/sijdeb.v2i3.225-236
Sirakaya-Turk, Ercan; Petrick, James y Choi, Hwansuk Chris (2004), “The role of mood on tourism product evaluations”, Annals of Tourism Research, 31 (3), Ámsterdam, Elsevier, pp. 517-539, doi:https://doi.org/10.1016/j.annals.2004.01.009
Shook, Christopher; Ketchen Jr., David; Hult, Tomas y Kacmar, Michele (2004), “An assessment of the use of structural equation modeling”, Strategic Management Journal, 25 (4), Nueva Jersey, Wiley, pp. 397-404, doi: https://doi.org/10.1002/smj.385
Song, Haiyan; Van de Veen, Robert; Li, Gang y Chen, Jason Li (2012), “The Hong Kong tourist satisfaction index”, Annals of Tourism Research, 39 (1), Ámsterdam, Elsevier, pp. 459-479.
Su, Lujun; Swanson, Scott y Chen, Xiaohong (2018), “Reputation, subjective well-being, and environmental responsibility: the role of satisfaction and identification”, Journal of Sustainable Tourism, 26 (8), Londres, Taylor & Francis Online, pp. 1344-1361.
Wardi, Yunia; Abror, Abror y Trinanda, Okki (2018), “Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM)”, Asia Pacific Journal of Tourism Research, 23 (5), Routledge, Taylor & Francis Group, pp. 463-472, doi: 10.1080/10941665.2018.1466816
Xie, Karen y Lee, Jin-Soo (2013), “Toward the perspective of cognitive destination image and destination personality: the case of Beijing”, Journal of Travel y Tourism Marketing, 30 (6), Londres, Taylor & Francis Online, pp. 538-556, doi: 10.1080/10548408.2013.810993
Yiamjanya, Siripen y Wongleedee, Kevin (2014), “International tourists’ travel motivation by Push-Pull factors and the decision making for selecting Thailand as destination choice”, International Journal of Humanities and Social Sciences, 8 (5), Los Ángeles, World Academy of Science, Engineering and Technology, pp. 1348-1353, doi: doi.org/10.5281/zenodo.1092429
Yoon, Yooshik, y Uysal, Muzaffer (2005), “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model”, Tourism Management, 26 (1), Ámsterdam, Elsevier, pp.45-56, doi: https://doi.org/10.1016/j.tourman.2003.08.016
Zhang, Hongmei; Fu, Xiaoxiao; Cai, Liping y Lu, Lin (2014), “Destination image and tourist loyalty: A meta analysis”, Tourism Management, vol. 40, Ámsterdam, Elsevier, pp. 213-223, doi: https://doi.org/10.1016/j.tourman.2013.06.006
Esta obra está bajo una Licencia Creative Commons Atribución-NoComercial-SinDerivar 4.0 Internacional.